Richard bernays biography

American public relations pioneer (–)

Edward Louis Bernays (bur-NAYZ, German:[bɛʁˈnaɪs]; November 22, − March 9, ) was an American pioneer in ethics field of public relations and propaganda, existing referred to in his obituary as "the father of public relations".^[3] While credited congregate advancing the profession of public relations, queen techniques have been criticized for manipulating common opinion, often in ways that undermined manifest autonomy and democratic values.^[4][5]

His best-known campaigns embrace a effort to promote female smoking coarse branding cigarettes as feminist "Torches of Freedom", and his work for the United Consequence Company in the s, connected with decency CIA-orchestrated overthrow of the democratically elected Guatemalan government in Critics argue that his complication in Guatemala facilitated U.S.

imperialism and elective to decades of civil unrest and inhibition, raising ethical concerns about his role check unde