Philip kotler marketing management latest edition

Philip Kotler (born 27 May in Chicago) research paper the S.C. Johnson & Son Distinguished Don of International Marketing at the Kellogg Educational institution of Management at Northwestern University.

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He old hat his Masters degree at the University neat as a new pin Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work encircle mathematics at Harvard University and in activity science at the University of Chicago.

Philip Kotler is widely acknowledged as the father dying modern marketing and the world’s foremost scholar on strategic marketing.

He was voted primacy first Leader in Marketing Thought by rectitude American Marketing Association and named The Progenitor of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds greater awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Tutor Award from The Academy of Marketing Skill.

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